How to Make Money on TikTok in 2025
TikTok has become a great way to earn money. Many people are using it to make a living. You can do the same! There are different ways to make money on TikTok, and this guide will help you understand them. Whether you are new to TikTok or already making videos, you can start earning by using the right strategies.
One of the best things about TikTok is that anyone can go viral. Even if you don’t have many followers, a good video can get millions of views. More views mean more chances to earn money. In 2025, TikTok has introduced new features that make it easier for creators to get paid.
Some popular ways to make money on TikTok include:
- TikTok Creator Fund – TikTok pays creators for their videos.
- Brand Deals & Sponsorships – Companies pay you to promote their products.
- TikTok Shop & Affiliate Marketing – Sell products and earn a commission.
- Live Gifts & Donations – Viewers send you virtual gifts that can be turned into real money.
- Selling Your Own Products – You can sell merchandise, courses, or digital products.
To succeed on TikTok, you need to create engaging videos, stay updated with trends, and interact with your followers. Consistency is the key to growing your account and making money.

Understanding the TikTok Creator Fund
TikTok has a Creator Fund that pays users for their videos. This is one of the easiest ways to earn money on TikTok. When you get many views, TikTok rewards you with money.
To qualify for the Creator Fund, you must:
- Be at least 18 years old.
- Have at least 10,000 followers.
- Get 100,000 video views in the last 30 days.
- Follow TikTok’s community guidelines.
The money you earn depends on your views, engagement, and audience location. Even though the earnings per 1,000 views are low, they can add up if you post regularly and get millions of views.
Earning Through Brand Deals & Sponsorships
Companies love TikTok because it helps them reach millions of people. If you have a good following, brands will pay you to promote their products.
To get sponsorships:
- Choose a niche (fashion, tech, gaming, fitness, etc.).
- Make high-quality videos that brands would love.
- Contact companies or join influencer marketing platforms.
- Show how their product fits naturally into your content.
Some brands will give you free products, while others will pay you for each video. The more followers and engagement you have, the more money you can charge.
Selling Products with TikTok Shop & Affiliate Marketing
TikTok Shop lets you sell products directly on TikTok. You can sell your own products or promote someone else’s. If you promote another company’s product, you earn a commission for each sale.
Steps to start:
- Sign up for TikTok Shop.
- Find trending products to sell.
- Create engaging videos showcasing the product.
- Add the product link to your videos.
Many people make thousands of dollars by selling products through TikTok. The key is choosing items that match your audience’s interests.
Making Money with Live Gifts & Donations
When you go live on TikTok, viewers can send you virtual gifts. These gifts can be exchanged for real money. Many creators earn a lot from live streaming.
To make more money from live gifts:
- Go live often and interact with your viewers.
- Encourage fans to send gifts.
- Host Q&A sessions, challenges, or special events.
If you build a loyal audience, they will support you by sending gifts. Many top creators make thousands of dollars just by going live.
Selling Your Own Products or Services
If you have a business, TikTok is a great place to sell. You can sell:
- T-shirts, mugs, and other merchandise.
- Online courses or eBooks.
- Digital products like templates or presets.
- Coaching or consulting services.
Creating videos that show how your product helps people will increase sales. You can also use TikTok ads to reach more customers.